CREC Women's Circle

CREC Women’s Circle  Employee Network Group (ENG) is an employee network group (ENG) designed to uplift and empower all women at CREC. The Women’s Circle fosters personal and professional growth while promoting diversity, inclusion, and a strong sense of community.

YEAR:

2024 

TYPE OF PROJECT:

Branding

ROLE:

Art Direction

CREC Women holding hands in a circle
NO CIRCLE FOR ALL WOMEN

The Problem

CREC established several employee-led ENGs to promote belonging, inclusivity, and diversity, but there is a notable gap: no ENG exists for all women employees. This absence leaves women without a unified platform to voice concerns, celebrate achievements, and address issues unique to their experiences.

  • No ENG for all Women

    There were several other existing Employee Network Groups (ENGs), but not 1 group for ALL women. This gap meant women lacked a unified platform for addressing issues that affect all women.

  • Lack of Collective Space

    Where all women could share challenges and successes, connect, share ideas, and feel a sense of belonging without judgement

  • Limited Visibility on Women Issues

    There was limited visibility and awareness of women-centered issues, such as breast cancer and domestic violence, which could be addressed through initiatives like Women’s History Month events and campaigns highlighting these critical topics.

  • No Safe Forum

    No safe, inclusive forum for discussing personal and professional concerns.

CIRCLE FOR ALL WOMEN

The Solution

As a result, CREC established the CREC Women’s Circle ENG, which has become a vital part of the organization, enhancing company culture and creating a community where all women feel seen, supported, and empowered

  • Empower All Women

    Empower and support all women through programming, mentorship, networking, and volunteer activities.

  • Foster a Supportive Environment

    Where all women could connect, share ideas, and feel a sense of belonging without judgement

  • Promote Diversity Goals

    Promote CREC's diversity goals by elevating women's voices to leadership, enabling meaningful changes within the organization.

  • Raise Awareness & Celebrate Women

    Through initiatives such as Women's History Month events and campaign addressing critical issues that affect women, like breast cancer and domestic violence.

KEY DELIVERABLES

Final Design

BRAND DESIGN

Process

Brand Design Process
CONNECTION FOR ALL WOMEN

Impact

Stronger Internal Connections

All women at CREC can now collaborate and share experiences, fostering a culture of mutual support.

Increased Awareness

Campaigns and events bring attention to issues affecting women, driving meaningful conversations.

Diverse Representation In Leadership

Women's perspectives are now elevated to leadership, ensuring their voices are part of the decision-making processes.

Art with Purpose. Design with Impact.

Ready to create work that inspires, empowers, and makes a difference? Let’s build something meaningful together.