I'm a mission-driven Artist and Graphic Designer with over a decade of experience in visual storytelling, communication design, and branding.

I'm passionate about using art to ignite advocacy, civic engagement, and social justice. With a deep commitment to community, I create impactful, inclusive designs that foster connection, spark action, and drive meaningful change.

Name the Snowplow Contest

In 2022 Connecticut introduced the first ever Name the Snowplow contest to raise awareness about the Connecticut Department of Transportation maintainers, and to engage the public in something fun involving transportation.

YEAR:

2021 – 2022

 

TYPE OF PROJECT:

Awareness Campaign

ROLE:

Art Direction, Social Media Content & Design, Photographer, Collaborator

Live Preview
LACK OF AWARENESS

The Problem

Connecticut Department of Transportation Maintainers do not receive the recognition they deserve, and there is lack of awareness about the awesome work they do. 

  • Lack of Clarity on Maintainer Role

    Lack of clarity on the State of Connecticut job title “Maintainer”, and the job requirements. 

  • Lack of Awareness on Maintainer's Roles in Snowstorms

    Lack of public awareness regarding what happens during snowstorms. For example, maintainers may stay on-call 2-3 days straight and spend time away from their families to plow highways and state roads in order to keep us safe. 

  • Limited Visibility on Work Completed

    During the summer months they repair guardrails, potholes, pave, cut down overhanging foliage blocking visibility, and pick up debris on the side of the road. 

  • Many Open Positions

    There are many open positions within the state.

  • Maintainer Safety Issues

    There are safety concerns because maintainers can be hit by cars, and many have died as a result of careless drivers. Their deaths were preventable.

AWARENESS CAMPAIGN

The Solution

Name the Snowplow Campaign to highlight maintainers or “snowfighters,” while also increasing CTDOT brand awareness. Also, the contest was a fun way to engage the public with CTDOT in a positive light.

  • Communications Plan & Design

    Deliverables included: communications plan, press release, children’s flyer, social media graphics and content

  • Clarity on Maintainer job role

    Clarity on what a State of Connecticut “Maintainer” is and what is their role or job description. 

  • Links to Apply for Role

    Links to apply for the maintainer role on the State of Connecticut website

  • Social Media Awareness Campaign

    Name the snowplow social media posts with a chance to name your own snowplow and vote on the winning name. Also, there was an opportunity to meet maintainers and learn more about their roles, and which garage they work out of.

  • New Stories

    New stories about the contest and public awareness of the lack of shortage of snowplow drivers, and descriptions on how to apply through news.

Name the Snowplow Contest Twitter post

Measurement Results

The campaign was successful based on the 10,000 views on social media, it was shared by multiple news outlets, and prominent people in Connecticut shared it on their social media pages. 

List of News Articles:

WTNH- CTDOT launches first ever name the snowplow contest

NBC – CT Department of Transportation Announces Wining Names for Snowplow contest

The Hour – Winners of CT snowplow naming contest inspired by Snoop Dogg, Godzilla

TheTrucker.com – CTDOT Unveils the Four Winning ‘Name the Snowplow’ Contest Names

CTDOT Unveils the Four Winning “Name the Snowplow” Contest Names.

The Patch -Scoop Dogg, Husky McSalty Among Winning CT Snowplow Names

Fox 61 -Gov. Lamont announces winning names of state snowplows following competition

Fox 61 – CT DOT holding vote to name its snowplows in new contest