Case Study - Women in Transportation
When I was hired for the CTDOT they wanted someone that could bring diversity, equity, and inclusion to the team through visual communication design. However, upon arrival, it became obvious that the “Old Boys Club” was still very prominent and women were the minority. They may have wanted change, but they weren’t ready for it.
Women, like me were looked down upon, and it was utterly awful walking through the hallways, as men starred me up and down like I was a piece of meat. The women weren’t that much better, at least the women in my department. They didn’t want to see other women succeed or be noticed by elected officials. So they made sure you stayed in their lane and didn’t shine too bright.
I created the first ever “Women in Transportation” campaign, which highlighted women in transportation who made great contributions to the industry. The campaign included: social media posts, a communications plan with smartie goals, and press release.
My plan was initially rejected and the communications department, chief of staff, and deputy commissioner refused to review it. Nothing like this had ever been done before.
Eventually, certain elements, like the social media went live and were liked by prominent women in DC.
Why was this important? Because women are still the minority in the transportation industry, and work in a male dominated field. What does this mean? When you are woman working in a male dominated field, most men don’t understand the needs of mothers and caretaking. For example, I was written up because I took time off to take care of my sick son, and I had a to leave early a couple of times to pick up my son for doctor’s appointments. If you think about this, most males don’t traditionally take on the responsibilities of a mother, therefore, they don’t understand the responsibilities.
Creating Meaningful Connections
A mission-driven graphic designer with over ten years of experience in visual storytelling and branding, specializing in leveraging art as a powerful tool for advocacy and social justice.
Proven history of crafting impactful campaigns, that cultivate meaningful connections and conversations, while fostering engagement and inspiring action.
Creating Meaningful Connections
A mission-driven graphic designer with over ten years of experience in visual storytelling and branding, specializing in leveraging art as a powerful tool for advocacy and social justice.
Proven history of crafting impactful campaigns, that cultivate meaningful connections and conversations, while fostering engagement and inspiring action.
My Approach
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Art for Advocacy & Social Justice
Leverage art and design to raise awareness on crucial social issues, fostering meaningful conversations and driving impactful change.
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Mission Driven Creativity
Dedicated to purpose-driven design with clear values, that inspires action, engagement, and creates lasting community impact.
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Leadership & Community Engagement
Active leadership in community initiatives that promote collaboration, empowerment, and cultivate meaning connections.
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Multifaceted Design Expertise
Extensive experience in diverse mediums—digital design, print, web design, social media content, videography, and photography.
How it Works
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Contact me for creative design solutions. Even if you're unsure of what you need, reach out, and let's brainstorm together to get you started on the right path.
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I'll contact you to discuss your design project. We'll chat, ask questions, and determine if we're a good match. I'll cover rates, project scope, timeline, deliverables, expectations, and legalities such as contracts.
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Once the contract is signed, I'll start on your creative work and share drafts for your feedback. If printing is needed, we'll choose a printer together and finalize payment details. I'll invoice you, and payment can be made by check or online through a custom shop listing.
Case Studies
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Monet Goode
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Emmett Marsh
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Eleanor Parks
Multifaceted Design Expertise
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Social Media Content
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Art for Social Justice
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Print Design
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Photography
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Web Design
Learn about our services
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Dream it.
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Build it.
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Grow it.
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Sell it.
What People Are Saying
“I’m in love with your work.”
— Sixmarrit Pegan-Pena
I really enjoyed working with. You are Creative, kind, thoughtful and smart!
— Andrea Barton Reeves
Make it stand out.
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You are stunning, brilliant, kind, and talented.
Eric Hutchinson, hartford Suymphony Orchestra
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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