Harc’s Virtual Auction & Gala
Harc, Inc. provides lifelong support to individuals with intellectual and related disabilities and their families, enabling them to lead lives of quality, inclusion, and dignity. Their largest fundraiser of the year is their Harc Auction & Gala.
YEAR:
2020
TYPE OF PROJECT:
Video
ROLE:
Art Direction, Photography, Videography, Editing, Storyboarding, and Collaboration
Problem
The onset of COVID-19 in 2020 forced Harc to cancel its in-person Auction & Gala, the organization’s largest and most well-attended fundraiser. The sudden shift posed several challenges:
-
Participation
Attendees and participants could no longer participate in traditional activities like dancing, bidding, or gathering in person.
-
Bidding Virtually
Without in-person assistance, many donors were uncertain about how to bid virtually.
-
Engagement
There were concerns about engagement: would people attend an event if it was entirely online?
-
Logistics & Execution
The team needed to determine how to structure and execute a virtual event while maintaining the excitement and purpose of the gala.
Solution
In collaboration with PowerStation Events, the Harc board, leadership, and the marketing team, created a dynamic and engaging online auction and gala.
Deliverables included:
-
Photography & Video
Photography and videography for promotional and event materials.
-
Marketing
Posters, signage, social marketing materials, and other creative deliverables
-
Storyboarding
Storyboarding for the live-streamed auction, incorporating pre-recorded videos, participant photos, and event highlights.
-
Online Bidding Platform
Design and implementation of an online bidding platform with clear instructions and accessible support.
-
Email Campaigns
Email campaigns and signage to guide attendees on how to participate virtually.
Key Features
In collaboration with PowerStation Events, the Harc board, leadership, and the marketing team, created a dynamic and engaging online auction and gala.
-
Online Bidding Platform:
Designed to make bidding intuitive and enjoyable, with clear instructions on how to bid and ways to seek assistance.
-
Interactive Content
Videos, photos, and livestream segments brought the energy of the event to virtual attendees.
-
Engaging Visuals
Captivating photography of participants holding signs, creating a personal and connected feel.
Outcome
The virtual Harc Auction & Gala successfully engaged attendees, raised critical funds, and maintained the spirit of the organization’s mission. The event showcased Harc’s ability to adapt, innovate, and connect with its community, even in challenging times.
Watch the Video
You can watch the full video on YouTube here or above. Start time 1:00:30